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Web Design Trends We’re Watching

INTRODUCTION

Those people who own a website always wish that more and more people visit and use their website. What catches the attention of the visitors in a website? The users are most attracted by the designing and the appearance of the website. The interface of a website plays an important role here. If a website has a good appearance, then people will take a glance at it even if they do not want to. On the other hand, they won’t spare their even one minute on the website if it has a bad appearance.

Moreover, the designers should go with the flow. The designing methods are changing day by day so do their trends. The designer should update its website according to the ongoing trend. This activity will keep your visitors to your website only. If a website will provide more and better features than your website, then why will people stick to your website? That’s why the designers should adapt to changes.

DESIGN TRENDS

Here are some of the top web design trends of the present time. Designers can update their websites with these trends. They are listed below:

  • Digital illustrations

Digital illustrations are known as the best method for making a website attractive. Giving relevant illustrations makes your website different from the rest of the websites. The digital illustrations connect the visitors to the website. A product designer can utilize digital illustrations in many places. For example, feature descriptions, in the navigation bar as a subtle icon, hero sections, etc. Generally, there are two types of digital illustrations. They are listed below:

  1. Hand-drawn flat illustrations: Flat hand-drawn illustrations are handmade illustrations. These illustrations show impressions of the craftsmanship. These illustrations reflect the personal style of the worker through their work. Many companies use hand-drawn flat illustrations. For example, Slack, Dropbox, Intercom, etc.
  2. Three-dimensional illustrations: Three-dimensional illustrations are quite trendier than the hand-drawn flat illustrations. These illustrations are used on the website for adding more reality and removing the lines between the physical and digital worlds.
  • Vibrant colors

The color selection for a website is very important. Colors contribute a lot to the appearance of a website. It has been said that designers should use vibrant colors for the background of a website. The colors should be used in such a way that the website catches the attention of the eyes of the visitor. If you use light colors on the dark colors, then it won’t be visible to the visitors which will distract them. Along with this, color combinations are also very important. The designer should check which color goes best with which color.

  • Hero video headers

Hero video headers are trendier as compared to the static images. At present, the designers believe in showing their main ideas to the visitor instead of telling them. At the earlier time, they did so with the help of static images. But at present, designers can deliver their main ideas with the help of dynamic visuals. From this, visitors easily understand what the website is trying to say. Because of the high-speed internet connections, dynamic visualization is easier. This also helps in holding a visitor on the website for a longer time. The user will be busy watching the video clips and in this way, the visitor will spend more time on the website. This can improve site metrics which have an effect on search engine ranking. Therefore, you will see this trend commonly with sites that rely heavily on video content such as adult sites. Adult dating sites like doublelist competing to become a backpage alternative or replace craigslist personals may employ hero video headers to gain that boost in attention and edge them past competition in the search engines.

  • Split screen

Splitting the screen is a simple web design method in which the screen is divided into two parts. The screen is usually divided in the ratio of 50-50. This method is effective when we want to deliver two distinct messages on two different sides of the website. This method works well on mobile phones. Generally, the screen is split vertically into two parts. For example, this technique can be best used in online shopping websites where we have to display two different sections of men and women.

  • Geometric patterns

At present, the designers are using geometric images as well as geometric patterns on their website. They use such patterns and images for the background of the website. Designers use high-resolution PNG images as well as SVG images for the background. These images look cool on the big as well as on smaller displays. We don’t need to worry about it.

  • Gradients and Duotones

Gradients also are in the trend of web designing. Designers are using gradients on their websites for giving their work a deeper look. At present, the designers are using big, colorful and bold gradients for giving an attractive look to the website as seen here. Designers can show their creativity freely with the help of gradients. They can experiment with as many colors as they want. This is done with the help of linear-gradient, radial-gradient, etc.

  • Bold typography

The first thing which comes to the mind of a designer is the content of the website. The content of the website delivers your message to the visitor in the most effective way. That’s why bold typography is used. The bold typography highlights the message or the content which makes it attractive. … Read the rest